Identity is a team of professionals dedicated to providing you the best service available. We foster a positive environment and have over 30 years of experience. Located in Sunset Hills, our space is beautifully appointed with your experience in mind. Come in and be greeted by our friendly staff. We offer a full menu of services to meet your needs and use the finest products on the market. Call us today to set an appointment.

Our stylists are certified color experts in Schwarzkkopf, Redken, Matrix, Logics and Wella color. We will work with you to create any style or look that you are after. The nail technicians specialize in OPI and Creative products. Special pricing is available for parties of 6 or more. Our retail products include Aquage, Global Keratin, Kenra, Kevin.Murphy, Oasis, Redken, Tigi, Yonka Skincare and Jane Iredale makeup. We also have a dedicated space for those who are battling cancer and need help with hair loss. Please check out our menu for a full range of services.
Our range of spa services covers body, skin and facial care. Enter our serene space and escape for 30 minutes or more to pamper yourself. Estheticians specialize in Yonka & SkinCeuticals skincare, and our make-up artists use Jane Iredale products. In addition, Identity spa now offers Botox, Juvederm, SkinCeuticals Chemical Peels, Dermafile, Dermapen, and Latisse. We have everything to be rejuvenated and enhanced by our licensed staff. Explore our menu and book an appointment. We look forward to seeing you.


New to Identity is our fitness area. We believe in being the best you inside and out. Our instructors offer classes Monday thru Saturday, covering all stages of fitness and development. Try Yoga in the morning or Zumba on your way home from work. Step into our R.I.P.P.E.D. classes for a total body workout for all ages and levels. Our large workout room accommodates 30. Pricing ranges from a single class to multiple classes. Programs are being added regularly, so be sure to check our weekly schedule.